Ar.Ti—no fluff, just facts. "Ar" comes from the letter "R" for Ro, and "Ti" from my middle names, Teleni Ilia. These names connect me directly to my late father, Teleni Uluafaleilia Setu.

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The journey starts in Ōtara, South Auckland. I grew up here through the 70s, 80s, and 90s. The place was buzzing with vibrant island culture and the street style was iconic—real, raw, and unmatched. Our community was built on resilience. The Dawn Raids left their mark, but our poly fams stood 10 toes down.

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That strength is why Ar.Ti is DNA Grounded in our heritage. We’re keeping our Small Beginnings Locked to stay true to the soil that raised us.

Being a Kiwi-born Samoan means you live in two worlds. You’re always figuring out where you fit, caught between an urban upbringing and your Pacific Island roots. For me, fashion became a way to bridge that gap. Now, I create graphics that feel genuinely urban while hitting that cozy nostalgia for where I come from. Ar.Ti is my way of taking that whole journey and turning it into something creative.

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Transparency is how I operate. I’ve chosen a print-on-demand model because it’s the honest way forward for me right now. While it aligns with making only what’s needed, the reality is that the traditional route takes a lump sum of cash I just don’t have yet. I’m being real about the hustle—this is the lane I’ve chosen to get my vision out there without cutting corners on my values. I salute everyone putting in the work their own way; this is just my path to keeping things intentional and making sure your garment is uniquely yours.

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I know it means a bit of a wait for your Ar.Ti piece, but I appreciate the patience of those who value that approach. It’s not about being better than the next person; it’s just about staying true to the process and keeping it authentic.

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Ar.Ti is my truth. No filters, no shortcuts. It's the story of South Auckland through my eyes. This is my lane, feel free to stay.